“Just Do It” was one of the world’s most effective advertising slogans in history. In fact, the team that put it together came across the slogan by mistake, yet they uncovered a whole world of psychology, not just for running shoes, but for all aspects of life.

The truth is, if you simply get off the couch, dressed in athletic gear and go out the door, this creates 80% of the effect and psychological impact you need to change your behaviour and get fit. You know as well as we do, that losing weight and getting fit is the single, best cure for erectile dysfunction. But there’s something else we all know too, it’s a bitch to put into practise.

So, use the Nike slogan, and just do it. As long as you get dressed, and head out the door, you have literally increased your chances of exercising by 80%, even if you then turn straight around and walk back into the house. So have this one simple rule, that you must at least get ready for exercise and stand outside your comfort zone, before you allow yourself ‘not’ to exercise. In a short period of time, you will find yourself standing outside your door and saying to yourself, “Self, what the hell, I’m here now!” and you’ll go for that run or to the gym.

Changing behaviour is hard. We fight ourselves. Having easy and simple hacks such as this one will enormously increase your chances of getting out of your rut. So, get out of your rut, lose your gut, and start the strut… it’s only a few steps outside your door.